Letter to a friend

Dear, I understand that you have been looking for a class to help you with your writing skills.   While this is not a writing course, I believe that this class will be able to help you because it is designed to help students understand and appreciate literature.   The name of the class is English 2120WWW.    It offers teachings on the works of the likes of Robert Frost, John Steinbeck and Ernest Hemmingway. The course outline covers many areas that are useful.   There are sections that are devoted to drama, which include the works of Arthur Miller and David Mamet.   The next section covers poetry and includes the works of Robert Frost, Wallace Stevens, TS Elliot, Elizabeth Bishop, Allen Ginsberg, Sylvia Plath, and Robert Pinsky.   This section also offers the works of Asian poets such as Cathy Song and Li-Young Lee.   If you remember, these poets included in the poetry section each contributed to the development of poetry by introducing a unique style that has appealed to all generations. Perhaps the part of the lesson that you will enjoy is the section on fiction which discusses the works of Mark Twain, Sarah Ome Jewett, Katherine Ann Porter, Edith Wharton, and William Faulkner.   It also has a discussion on the works of Ernest Hemmingway, John Steinbeck, Richard Wright, Kurt Vonnegut and Eudora Welty.   The discussion of these works will be perfect for your studies because the class offers a discussion of all of this material.   There is also a discussion by peers in this class that is directed by the instructor. I must advise you, however, that this class is not easy.   There are requirements that one has to complete in order to complete this class.   The work includes submission of written papers and essays on the pieces of literature that have been discussed in class.   In order to succeed in this class, it is imperative that you read all of the material that is assigned by the instructor.   You must also not just understand the material that you are reading but also analyze the elements of the writing. While it may seem that there is a lot of work to do, it is really not that tedious because the material is presented in a manner that is enjoyable.   There is a perspective that is provided that allows the student to see deeper into these works.   This method teaches the students how to properly appreciate and emulate the works of the masters.   I recommend that you take this class because there is so much that you can learn from it.

NVQ Business studies Essay

Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world. ?OCR Business and Administration NVQ (QCF) UNIT 203 Title Work in a business environment Level 2 Credit 2 1. 1Describe what is meant by diversity and why it should be valued? Diversity should be respected and valued, because nobody is completely the same as anyone else. It is everywhere in our lives which makes rich and varied. In our lives diversity can be defined as differences in heritage, race, beliefs, customs, mental capabilities, physical appearances etc. It should be valued because no one is completely the same as anyone else, even within the above categories. If diversity is not valued then it can lead to violence and hatred. People tend to reject what is different. Our differences/diversities can lead to growth as a society or it can lead to violence and hatred. We must value our diversity in order to work together for the common good of our society/world.

Writer's choice Essay Example | Topics and Well Written Essays - 250 words - 12

Writer's choice - Essay Example competitive advantage over a competitor, the company has employed various marketing strategies that help it in reaching out to its wide range of customers all over the place. Production of different sports wear for the different sports is among the strategies that the company uses in its market dominance. A marketing mix helps the company in producing sportswear that satisfies the different sports participants. SWOT analysis is also another concept that the company has been using in dealing with its business strategy. This involves analyzing a company’s strength, weaknesses, opportunity and the threats that the business is prone. This helps in the growth and development of the company’s strategic plans involving its marketing the goods and services. Lululemon is a clothing company that produces clothes of different models and fashions for running, yoga, working out as well as sweaty clothes. The company makes the clothes for different clients both male and females. The concept of capturing both the male and the female genders makes the company have a wide range of customers. This is a marketing mix that targets both genders thus having the maximum number of clients. This makes the company have a competitive edge over the other competitors. Having well distributed retail shops all over helps the company to reach out its extensive number of customers all over the world. This also brings out the customer satisfaction thus earning customer loyalty. This involves the satisfaction of different customers with different tastes of the goods and services. This is achieved through the production of goods with different styles and models. By having a wide range of products, the companies would have the wider range of customers to offer their services to (Paley, 2007). A marketing mix would greatly serve the different cohorts in the different

Electroal College Reform Research Paper Example | Topics and Well Written Essays - 750 words

Electroal College Reform - Research Paper Example Supporters of election reform want to eradicate the Electoral College system and substitute the one person, one vote which is more familiar and seemingly to some, a more democratic means. Under the Electoral College system the number of electors each state is allocated equals the number of its U.S. House Representatives it currently has plus two, the number of its U.S. Senators. (Kimberling, 1992). Persons in the smaller populated states maintain that if the electoral system were eliminated, presidential candidates would have no incentive to advertise or campaign in their states. â€Å"Why visit a small state with a media market that reaches, say, 100,000 people, when a visit to a large state can put the candidate in touch with millions?† (Gregg, 2001). The McConnell Center for Political Leadership at the University of Louisville studied the grounds for the public’s opinion that a direct, one-person-one-vote procedure would be fairer than the present system. The findings discredited common perceptions that eradicating the electoral system would improve the process. The Electoral College system isn’t usually a contention amongst the electorate unl ess an anomaly in the vote arises and it did fairly recently, in 2000, an event which moved the issue to the forefront of debate where it remains still. The simple truth is if the 2000 election were based on a popular vote, Al Gore would have won by about half a million votes. Many rightly cries foul but actually the Electoral College spared the nation from a substantial dilemma. Envisage the anguish of the nation in the event such a close outcome was determined by a simple majority. â€Å"With just a few hundred thousand votes separating the candidates, every vote in every precinct, in every state would have been worthy of a recount and every recount in every county subject to suit and countersuit† (Gregg, 2001). The outcome may still not be

Women in Sciences Essay Example | Topics and Well Written Essays - 1250 words

Women in Sciences - Essay Example Other men and women scientists spoke from firsthand experience about the difficulties encountered by women scientists in the past and the present. Participants responded to working papers describing the current state of research on each subject and to an evolving plan for discussion. (Gerhard, 1995) Throughout, the principal objective was to identify questions, ideas, theories, and methods, which might contribute to a new research agenda on the subject of women in science, most likely in biological sciences. Biological sciences, today requires the contribution of modern women to think about the several critical aspects, which are never highlighted in such a manner, as they are highlighted today. Today's women are well aware of those facts due to which the importance of women in the field of "biology" urges women to contribute. The main reason apart from the predominating world of men lies in different aspects relating to women psychology which leads women to think in umpteen ways of criticism, the inferiority complex men has developed within women throughout the nations and the rejection of women appearance in several fields in the past. Today's woman has faced criticism while stepping in Biological sciences in many ways, criticism can be considered from two points of view. (Gerhard, 1995) Criticism, as an activity intimation connected with the pursuit of biology, one that is rendered necessary by the fact that biology is a growing subject, and its growth is not a simple matter of accumulation, but involves frequent readjustment between theory and observation. Women have suffered to be illiterate in the beginning of that era which was governed by men's superiority. Despite of the biological supremacy, which she possesses in the form of delivering not only an individual but also a personality, she has still suffered by not subjecting towards biological sciences. Today's women have understood all the crises for which she was not subjected to biology, so she is now passing a threshold beyond which gender no longer matters in determining career outcomes. Women biologists in this era are doing as well as their male counterparts. Among the younger women in the physical sciences, mathematics, and engineering, for example, the average academic status is almost one full rank below the men's. A partial explanation may be that women have achieved a "critical mass" in biology, where they make up a higher percentage of the population than in physics or chemistry or in any other subject. In addition, the attitudes and behaviors of female and male biologists may have created an atmosphere that is more hospitable to women, thus shrinking the gender gap. (Gerhard, 1995) The current status of women in science is a blend of decisive advance and unfulfilled promise, unfulfilled in the sense that the women in sufferance had always kept on promises for the last two decades, she had always prompted to bear the domination from men with

Case write-up Study Example | Topics and Well Written Essays - 750 words

Write-up - Case Study Example In this case, what the music industry needed to do was to look for ways to monetize the mass market for the music, especially the younger generation that tended to think that music should be free. One of the issues that were present in the music industry in 2006 was the fact that there was no concerted effort to deal with the issues. Instead of the major players coming together to develop a solution, they were busy fighting each other. In cases where the players attempted to come together, this was only done in the form of mergers and this did not help in solving the problems. The biggest weakness that the music industry had in 2006, and still remains a problem, was the inability for the industry to realize that internet technology was to stay and that it would shift the way things were done in the this industry forever. Instead of adopting the new ways, the players in the industry were too busy trying to fight off the use of technology. This did not work very well for the industry. Wells and Raabe (1) indicate that the industry lacked foresight in this area and therefore faced a difficulty in making the new technology (internet) an opportunity instead of a threat. Ironically, the very source of weaknesses was also the very source of advantage. The same internet technology that was threatening to decline the CD sales was the same technology that was increasing digital sales (Wells and Raabe 6). The internet provided the music industry with a new way to deliver the music to the consumers. The internet could be used in so many ways, including promoting the sale of single songs instead of depending on selling whole albums like it was done in the traditional CD sales. The use of internet would also minimize cost by cutting so many costs such as the cost of producing the CDs and DVDs. It also eliminated that need for third party sellers, meaning that the users could get the music at a cheaper price. The new trends for such music products

Energy Essay Example | Topics and Well Written Essays - 500 words - 1

Energy - Essay Example The major difference between renewable energy and nonrenewable energy is the ability of renewable energy to renew. For example, wind energy is a renewable energy source which will be available in this world as long as this world remains in its present state. On the other hand same thing cannot be said about nonrenewable energy. For example, oil or natural gas energy sources are exhausting day by day and it is not replaced by any of the natural means. Because of the nonrenewable nature of nonrenewable energy, this energy source is going to lose its significance in near future or 50 years from now. Renewable energy sources will gain prominence in near future itself. Moreover, nonrenewable energy sources are causing severe environmental problems like air pollution, water pollution, global warming, climate changes etc and therefore it is difficult to rely on nonrenewable energy sources further. For example, â€Å"Air pollution, thermal pollution, land devastation, groundwater pollution, acidification of streams and rivers, erosion, subsidence of land caused by underground mines, hazards to miners, and, of course, global warming are all recognized as part and parcel of coal’s utilization† (Smith, 2009, p.162). On the other hand renewable energies such as wind energy, tidal energy, solar energy etc are causing little or no damage to the environment. In my opinion, solar energy seems to be the future energy source. The major advantage of solar energy is the less environmental problems it can generate and its abundant nature. Solar energy reaches every part of the earth 12 hours per day. If we can develop technologies feasible for the exploitation of solar energy, we need not be worried too much about the energy crisis in future. The major problem associated with the exploitation of solar energy is the lack of feasible technologies to convert solar energy into other forms of energy. Since solar energy is available only in day time, it is necessary to

Climate Change Is Directly Related to Our Lifestyle Essay

Climate Change Is Directly Related to Our Lifestyle - Essay Example Climate change is manmade and it induces global warming which is a phenomenon that arises from the heating up of the temperature of the earth.   This happens when greenhouse gases like carbon dioxide, methane, nitrous oxide, and water vapor trap the heat from the sun into the earth’s atmosphere (Massawe, 2012).  Ã‚   The heating up of the earth’s atmosphere causes the sea level to rise as glaciers, permafrost, and sea ice as begins to thaw and this phenomenon called climate change is a result of global warming.   Global warming or climate change has been attributed to be one of the causes of shifting extreme weather pattern that causes heat waves, droughts, excessive rainfall and changes in crop harvests (Miller, nd).   And as the temperature in our waters heats-up, it harms and kills the algae which serve as food to another living organism in the ocean.   When that happens, it inadvertently destroys the ecosystem and balance in the ocean (Massawe, 2012).   The result?   Lesser fish harvest because their source of food is diminished.   Storms, hurricanes, and floods will become fiercer due to changing weather pattern that as more heat is emitted in the ocean, the fiercer the storms will be (WWF, nd).  There are several causes of climate change and it is all rooted in man’s lifestyle and that everybody should be involved to protect the environment.   There are however several quarters in society who think that it is only big business and industrialized countries that makes pollution that causes climate change.   Many still think that it is only China and the United States and other industrialized countries that should worry about climate change because they are the ones who pollute our environment.   This argument is myopic because pollution is borderless that even if pollution came from China or the United States, it will travel across countries and will still cause climate change that will affect everybody.   In a research conducted by Massawe, he identified the determinants of global warming as the population estimate, birth rate, death rate, hydropower consumption, geothermal power consumption, nuclear power consumption, solar power consumption, wind power consumption, biofuel consumption, coal consumption, oil consumption, gas consumption, defense spending, GDP, greenhouse gases emission estimate and forest coverage estimate which are all linked to our lifestyle.  

Pennsylvania State System of Higher Education Internal Controls Essay

Pennsylvania State System of Higher Education Internal Controls - Essay Example The leadership is composed of qualified people both academically and management wise and hence will not only provide new aspect academically but also ensure that the management system is coordinated which leads to effective planning. The structure of PASSHE comprises of the board of governors, the chancellor, the 14 presidents of the universities and 14 councils of trustees each representing the 14 universities. The board of governors which is made of 20 members is the one that makes the final decision and this prevents power being vested in one person only (the chancellor). The structure also permits decentralization of decisions and resources and hence making planning easier and faster. The culture of PASSHE is mostly derived from the mission statement which is to provide instructions to graduate and undergraduate students beyond even the master’s level and in the fields of arts, sciences and even applied fields. It is this mission that has ensured its sole culture is furthering education and professionalism. It is the strict following of this mission that has led to PASSHE having even over 600,000 alumni, an increase in the universities and even an introduction of new studies. The internal processes of PASSHE include the governance of the employees, students and facilities. The smooth running of these areas is what makes the institution achieve its commonwealth standards. If one of these areas and their processes fails to work or slows down, then the rest will also be affected because these internal processes are interdependent. Planning therefore must involve these areas

Means of Transport Use on Campus Essay Example for Free

Means of Transport Use on Campus Essay Transport is an important thing to everyone, as well as students. Campus location is the influence for students to choose means of transport on campus. Students will choose the easy transport to take them to all over the place and easy to find. Transportation is also important for students to move from their campus to their hostel, cafeteria or any other places. Based on graph, the highers preffered means of transport in 2006 is car, this means students preffered to choose private transport as their transportation to campus. Car is a private transport that easy for them to move from one campus to another campus without necessary to keep on waiting. On the other hand motorcycle is the second highers means of transport used on campus, it is also a private transport which is easy for students to find and use in campus. Besides that students also use campus bus and other public transport but base on the graph it is less than car and motorcycle. In 2007 and 2008 the graph shows that number of vehicle preffered by students’ as a means of transport on campus for car increase to 2600 for year 2007 and 3500 for year 2008, meanwhile for motorcycle, campus bus and other transport are remain unchanged. There are a few factors to explain the increasing of car. As we know all students in second semester and above are allowed to bring their own transport, first semester students in 2006 will bring their own transport in a second semester and they choose to drive a car as their transportation that will increase the number of vehicle quantity for car. Thus, a new students in a first semester for 2007 and 2008 will use campus bus and other transport such as a bicycle, taxi and others. The other factor to explain the increasing number of vehicle for car is students who choose a motorcycle before, are change their transportation from motorcycle to car. As we can see, the number of parking spaces on campus were increase from 2006 until 2008, it is due to the incriesing number of car as a means of transport on campus. On the other hand, car parking spaces for is limited compared to parking spaces for motorcycle which is more than that. As a conclusion to the graph, we can find that students means of transport in campus is more to a private vehicles such as a car and motorcycle. Easy to find and save a time is the factor for students to choose car as their transportation. Besides that the public transportation also become the means of transport on campus for the new students and for them who is not bring their private transport.

Functionalism, Emile Durkheim 1858-1917

Functionalism, Emile Durkheim 1858-1917 Emile Durkheim is a founding father of Structural-Consensus Theory known as Functionalism. This theory looks as society as a whole, known in sociology as a Macro theory due to not looking at individuals or individual problems but at society as a group or sub cultures. Durkheim would argue that society was characterised by an existence of order, control and constraint of individuals,à ¯Ã†â€™Ã… ¸need to reference with the individual being viewed as less important than the entire group as a whole. It is a Logical and Systematic analysis: It treats us all as being the same and offers no explanation for differences. It explains how society has maintained its existence over time and it tries to influence the children of tomorrow by forcing past beliefs and decisions on them. Durkheim believes socialisation is important to keep society functioning well and that we should pass our rules, norms and values through generations and change nothing to maintain social stability. Durkheim theorises that we all depend on each other and our institutions need each other in order to survive, this is known as Interdependence. Durkheim explains this by his Organic Analogy, for example like the human body if the heart stops working it has a knock on effect onto the lungs, brain and the rest of the organs. This theory can be observed within the recent happenings of the global financial crisis which caused the threat and total collapse of the worlds largest financial institutions; so when the major banks actually did collapse it had a negative effect on the International Monetary Fund (IMF) and damaged employment, education, housing, borrowing and private business around the world. Functionalist theory has weaknesses as it assumes everyone has the same choices and decisions to make in life when in actual fact rich people have more options than poor people: if we consider different nations we observe that poor people in Africa can only afford to eat one bowl of porridge a day whereas rich people in America can eat five times a day whatever they want, also some countries only offer boys education when in other countries education is compulsory for both males and females. It states that we have no free will and that our paths in life are set out for us by our genealogy, meaning the traits and genetics we inherit from our ancestors. Another negative of this theory is it does not explain conflict in our society and does not accept that we are all different and states when people disagree with the consensus they are classed as being dysfunctional, this is unfair to those people as they could form a sub group within our society yet are unable to have a voice or share their opinion for example a functionalist would argue that Gay relationships dont fit in with the nuclear family ideal as a functionalist society these people and their beliefs are excluded and their differences ignored. Marxism Karl Marx (1818-1883) Marxism theory is known in sociology as a Structural Conflict theory like the functionalist theory it looks at society as a whole and the structure of society such as the institutions that keep society stable. However the Marxist theory focuses on the different conflicts that happen within society mainly between the classes. As Marx explains, the predominant class conflict within society occurs between the proletariat (lower class) and the bourgeoisies (upper class). Marx argues that this is due to the bourgeoisie being the owners of production; they therefore own the means to create work by owning the tools, material, trade and stability for their workers. This creates requirement of the bourgeoisie for the proletariat as they require the trade, work and wages in order to feed their families. However the tension is created due to the proletariat being low paid with usually bad standards of work environment and long hours of work. The workers were made to work hard and meet targets every day in order to turn a profit for the owners of production knowing that if their work wasnt up to scratch or they disobeyed the rules they could lose their jobs, the bourgeoisie knew they could replace a worker quiet easily so had the power to make these decisions without thought for the workers. This relationship as Marx describes is reliant on each other and is apparent within all aspects of the economy even today in our present society. Due to such high unempl oyment and an economy in recession, wages and salaries have been frozen for a few years now and not rising with inflation causing more tension between the lower class and upper classes of society and government. Marx explains that this relationship was/is oppressive to the working class individuals due to the low wages, the working classes are restricted in their social mobility as well as their ability to move up through the academic or employment ladder. This is almost certainly relevant in todays society for example mortgages are only available to a small margin of those able to pay large deposits to secure loans and in England educational attainment comes at a high price. Marxist sociologists believe that the education system has been designed and constructed as a training ground for the children of the proletariat. It is dominated by the ruling class to socialize them to accept that individual competition and inevitable inequality is the only system that works. For Marxists this is a powerful form of social control that will legitimise the capitalists economic forms of production and the legitimate political leadership of a capitalist ruling class (hegemony) with this Marxists do not be lieve that the education system provides equal opportunities for the children, even though it comes across as fair and equal, children are often split into groups based on merit and ability. Marxist sociologists would refer to the learning of rules, norms, routines and regulations as the hidden curriculum, Marxists see this as a way of reinforcing the class system to ensure, that pupils learn the skills more suited to their class background. Marx fully believed that in order for this relationship to change that the masses had to come together to overthrow the bourgeoisie from power and take control to make it a fairer society (socialism). Karl Marx and Emile Durkheim Within sociology, Karl Marx and Emile Durkheim have played very influential parts when it comes to looking at society and its structure. They both adopted a structural position from which they saw society as a system made up of similar parts and they believe that culture is as crucial to identity as socialisation. Both believed the social structure controlled the individual through socialisation of values, Durkheim thought positive of this situation, whereas Marx felt this was negative. Karl Marx believed that religious values and beliefs are the basis for the values and beliefs within society. Marx believed that order was achieved through unequal power relations between the bourgeoisie and the proletariat in which the bourgeoisie control the environment and the conditions (economic determinism) that the proletariat are consigned to earn in order to live. This is referring to a capitalist society, where the working class individuals work to a set of rules and guidelines in return for a wage, however turning a higher profit for the owner than what they earn. Marx argues that these roles between the classes are oppressive, exploited, alienated and constrained by the ruling class and believes that revolutionary change would only be possible and take place when the working classes are fully aware of these conditions in which they live, he also believes that the bourgeoisie are the controllers of culture since the economic forces determine everything else and use the sup er structure of society for their own purpose including religion, education and rules. Marx refers to this as a movement from a class in itself to a class for its self, however, before the working class can become a class for itself they need the development of a class identity, the realities and the problems of society are largely hidden from them this Marx states is an illusionary world in which they live and is referred to as a state of false class consciousness in society. This is the aim of Marxist sociology; to exploit and show society for what it really is, by doing so would be to create true class consciousness. For Emile Durkheim, who believed that individual identity was a problem or an issue for society as a whole and if restricted, harmony and social order could continue.

Custom Term Papers: The Character of Hamlet -- GCSE English Literature

The Character of Hamlet      Ã‚  Ã‚   Louis B. Wright and Virginia A. LaMar in â€Å"Hamlet: A Man Who Thinks Before He Acts† explain the popularity of the protagonist of Shakespeare’s Hamlet:    Much of the delight of modern readers, of course, comes from the study of the characters of the principal figures in the play, for Shakespeare has presented them in three-dimensional vividness. We feel that they are living beings with problems that are perennially human. If a modern man is not called upon, as Hamlet was, to avenge a murdered father, he nevertheless must face crises in his own life that remind him of Hamlet’s dilemma [. . .]. (62)    This essay will delve into the character of the hero as it develops through the drama, and will analyze the more salient features.    Marchette Chute in â€Å"The Story Told in Hamlet† describes the opening scene of the drama, and what action transpires prior to this scene:    The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlements of the royal castle of Elsinore. For two nights in succession, just as the bell strikes the hour of one, a ghost has appeared on the battlements, a figure dressed in complete armor and with a face like that of the dead king of Denmark, Hamlet’s father. A young man named Horatio, who is a school friend of Hamlet, has been told of the apparition and cannot believe it, and one of the officers has brought him there in the night so that he can see it for himself. The hour comes, and the ghost walks. The awed Horatio tries to speak to it but it stalks away, leaving the three men to wonder why the buried king has come back to haunt the land. [. . .] Whatever the message is that has wakened t... ... of Delaware Press, 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Wilkie, Brian and James Hurt. â€Å"Shakespeare.† Literature of the Western World. Ed. Brian Wilkie and James Hurt. New York: Macmillan Publishing Co., 1992.    Wright, Louis B. and Virginia A. LaMar. â€Å"Hamlet: A Man Who Thinks Before He Acts.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Tragedy of Hamlet, Prince of Denmark. Ed. Louis B. Wright and Virginia A. LaMar. N. p.: Pocket Books, 1958.

The Organisational Structure, Culture and Management Style of Sainsbury

The Organisational Structure, Culture and Management Style of Sainsbury A1.How the organisational structure, culture and management style inter-relates in the business and evaluate their impact and that of ICT on the performance of the business. The organisational structure in which Sainsbury’s uses is how Sainsbury’s move the ranks from highest to lowest. For Sainsbury’s to not have levels of different hierarchy then it would not give anybody a rank, which would make the aims of Sainsbury’s not do well in terms of not having someone to be a manager and manage all the staff and make decisions. Without the chain of command workers would be lost and would not know what to do. The way in which the hierarchal structure works for Sainsbury’s is that they have one Manager who looks after all of the operational staff by making the decisions of what they should do and guiding them with any queries or problems. The hierarchal structure in which Sainsbury’s has yet not been put down in terms of not working as they are very good in their selling of products and fails not to impress by being one of the most popular product chains in the UK as well as making a lot of profit on there way to success. The management style in which Sainsbury’s uses is autocratic where as explained before that there is only one manager on the store floor who watches over the other operational staff who are making orders from customers and serving the customers at the tills, also f...

All The Kings Men :: Jack Burden

"But in the end the truth gave the past back to me." Jack Burden pg. 436 To understand the inferential validity of the above quotation, I think it is important to first establish a literal comprehension of the quotation. Furthermore, Jack uses the facts and truth he has gathered in his life up to 1939 to better understand and explain the occurrences and consequences that have also occurred up to 1939. The most important secrets of the past that are finally uncovered are the truth about his father's, Ellis Burden and Judge Irwin, and his relationship with Anne Stanton. From the beginning of the book the Burden family structure is shaky and confusing at best, the first mention of the mother on pg. 37 describes a love confused women next to her new young husband, her fourth. Then we finally get to meet the myth, the man Ellis Burden. Ellis' status is catalyzed on pg. 200 when Jack addresses him as father and the Scholarly Attorney responds querulously, "What - what did you say?" and on those same pages the old man stubbornly refuses to comment on the questions about Monty Irwin. Furthermore on that page Jack, to himself, calls the old man a "fool,... who wasn't man enough to run his own house". Coupled with numerous All-American quotes of the upstanding Judge as Jack's father figure, pg. 121 "the Judge was a brave man", pg. 438 "... he was a man and I loved him.", the reader becomes confused about whom the father really is. This is the hidden past, and as Jack completes the "Case of the Upright Judge" , he "broke the ice" and found out the truths and facts that would give him his past back. "The Judge won't scare easy", is a quotation rapidly forgotten as Jack uses one heck of a Louisville slugger to bust this boy. The Judge, with both his frightened ticker and shortly his reputation on their last few diminishing beats, leaves this world trying to talk fast to Jack. The very next page the mystery is solved as Jack's mother hysterically falls to the floor screaming "your father and oh! you killed him." and the next line states the numbness and closure for Jack, "That was how I found out." These truths uncovered the past and their truths and weeded out the confusion that was the past. "It was always Monty", his mother says on 429, her love for him and his political dislike of the Judge caused dispute between Jack and his mother.

Ethics and Environment Essay

Innovation is said to occur when something is done in a radically new way. Apple has been frequently cited as the innovation leader in technological world. It, under the leadership of its CEO Steve Jobs, introduced products which were radically different as for as design was concerned. Compared to Apple, Dell’s computers have no innovative design or technical feature. The importance of innovation is such that most of the successful companies around the world are spending huge sums of their profits on innovation related projects. Many people confuse innovation with invention. Innovation and invention are different things. Invention is the first step toward the development of something new. It is the manifestation of an idea while innovation happens when that idea is put to use successfully. Invention can occur any moment while for innovation to occur, years may pass by as it takes a lot of time from researching to introducing a new product. It takes one person to invent and many to innovate as a lot of people are required to do research, test, and market a particular product. Following are the four types of innovation types as described by Oslo Manual: 1- Product Innovation. This type of innovation is said to occur when a significantly different product is introduced by a company. The difference may occur due to design, improved technical specification etc. 2- Process innovation. If a production process is novel and delivery system improved then process innovation is said to have occurred. 3- Marketing Innovation. When a product’s pricing, packaging, or positioning is done in a totally new way then marketing innovation is said to have occurred. 4- Organizational innovation. If organizational culture is changed bringing in a lot of value than organizational innovation is said to have occurred. Innovation is result – oriented, the two main outcomes of innovations as described in a report published by Boston Consulting group are: †¢ Tangible Outcomes: Tangible outcomes refer to new products and design that are achieved as a result of innovating. They are provided legal cover by various intellectual property instruments like copyrights. †¢ Intangible Outcomes: These are outcomes that cannot be quantified and legally protected. A new production process is a tangible outcome. Not every organization that engages in innovative pursuits succeeds. Many organizations complain that their money invested in innovation process is wasted. This does not mean that every organization fails rather there are various success factors that determine whether an organization will succeed and come up with innovative products or services or not. Idea generation is a first step where most organizations fail. If resources are not invested properly, bright ideas might not come to executive’s attention. Companies also need to look to their customers for ideas. Then they need to have proper processes in place to carry forward the best ideas and make most of them. Another success factor that many organizations lack is the absence of good leaders who can gauge the whole innovation process. Innovation process will be disrupted if an organization does not have enough skilled workers. In research and development labs of many successful companies, quality of employees is one factor which has played a big role. Importance to Innovation for Organizations Innovation is critical to any company’s success in these times because it is the main driver of competitive advantage. It is one of the factors that drives the growth and shareholder value of any organization. Every organization wants to come up with creative ideas which they can manifest and implement successfully. One study suggests that distinct products/services and novel business processes are the main competitive advantage that any organization can have. This is also the opinion of the 70 percent of the CEOs of the fastest progressing companies. Almost every organization has realized the value of innovation so much so they have not decreased their R&D budget in this time of recession. One Wall Street Journal report says that big US companies have not decreased their spending on R&D despite a fall of 7. 7% in their revenue. It is true that history teaches us great lessons. The same is case with business world. IPod was introduced soon after the incident of 9/11. Among those who plan to spend almost the same amount on R&D as they did in 2007 are Microsoft, Intel and 3M. Apple is a perfect example of a company which gained competitive advantage mainly by innovative pursuits. It realized that investment in innovation pursuits is the only way to boost profitability that’s why they increased their R&D investment by more than 42% during 1999 to 2000 despite a decrease of 6% in their revenue. This led to products like IPod and ITunes store. They have mainly relied on innovation in design. Apple has also succeeded in capturing a share in cell phone market by introducing another innovative product called IPhone. In the last century, people talked about efficiency and shareholder value. They applied various principles to reduce cost and achieve economies of scale. But their rivals in low- income countries could outclass them because of lower costs of production there. Now is the time to gain competitive advantage by innovation. Human resource of any organization is the best place for creative ideas. It is the people of any organizations that can help give it a competitive advantage by innovating new products and services. Google is another company which has gained significant competitive advantage over its rivals by introducing innovative products. More than 50 percent of internet users use Google as their primary search engine. It introduced the new way of targeting ads based on internet surfing behavior of its users. Google Voice is another of their innovation. Apart from that, they have introduced services like Google mail, Google News etc. The owners of Google have made fortune by indulging in innovation pursuits. Automaker industry also drives its strength from innovation. Toyota, ranked third by Business Week as most innovative company, has come up with cars with very innovative features. It will introduce the powerful Prius which will have solar- powered air conditioner. Microsoft is another company which has gained competitive advantage by rolling out innovative product. It recently introduced Windows 8. It can, therefore, be concluded that if any organization is to gain a competitive advantage, it should foster the innovative environment. This can be achieved by giving way to open culture at organization, empowering people at all levels, and encouraging employees to give their ideas about new products and/or services.

Blueprint

In Previous existing systems, actually there are several major problems are occurred. In that mainly concentrate on buddy-list search problem. This problem Is take place when huge numbers of messages are occurred continuously. By cause of this search problem, time for passing of messages Is very slow I. E. , time Is delayed to reach particular message to the destination. The reason for occurring this type of problem is ‘overloaded messages'. I. E. , by cause of overloaded messages this buddy-list search problem is occurred. It is sometimes called as ‘scalability problem'.Search cost is also called as ‘communication cost'. When a user arrives, the total number of messages produced by the presence server is nothing but search cost. Search satisfaction is nothing but, time it takes to search the user's arriving buddy list. When the buddy-list search problem is occurred, at that situation there is a chance to delay the message passing. By this cause time is delayed. At the same time, there is need to store that message temporarily up to reach to destination. By this cause, here require extra space to store that message In temporary memory. I. E. , Like cache memory.This Is also one of the problem In already existing systems. The expected number of search messages generated by this AS (presence server) node per unit Is â€Å"(n-l If ‘n' AS nodes present, S = n*(n-l)*(l-n)*u = no*WWW = n*p/4 (I. E. , u= p In) 6. COST EVOLUTIONS The previous existing systems are facing different types of problems. Those are like, buddy-list search problem, which is occurred by cause of overloaded messages. Searching actions are very slow. And then there is a chance to occur the network traffic. And also high constant search latency is appeared. Here, Maintenance cost is also named as search cost.When user arrives, the total number of messages produced by the presence server is nothing but search cost. When user arrives, time it spends to find the user's online buddy list Is nothing but search satisfaction. User is satisfied with mobile presence services when those services are worked properly & at the same time, when the cost for maintenance Is less or cheap. I. E. , when communication cost Is less, then users are attracted to utilize the mobile presence services. Formula for, reducing the communication cost when any data can be where, ‘n' is distance between any 2 AS nodes. Figure 8. 1: Presence Cloud server overlayIn Figure 8. 1, For example, we consider ‘9' AS nodes are present in Presence Cloud for distributing the messages or data. If node'8†² is want to send the data to node'3†². I. E. , 803 (consider node ‘2' is intermediate node). Here, two possibility paths are there. First, node ‘8' is directly go to node ‘3' (Consider the distance between node ‘8' & node ‘3' is 3 SMS I. E. , 803 = sums). Second, AS ‘8' is send data to AS ‘2' first and then AS ‘2' send that d ata to AS ‘3'. (Consider distance between 802 = 2. 5 SMS & 203 = 0. 5 km). Now, calculate the communication cost by using the above formula.In this testing, tester tests an application on outside knowledge of an application. Test engineers are involved in this testing. Gray Box Testing & black box testing. I. E. , it is conducted based on both white box & black box testing. Regression Testing Regression testing is defines as, tester should perform the test on system which is already tested before; When conducted test before, at that time outcomes results to made any changes are necessary, at that situation this regression testing perform once again to that system in order to rectify or modify according to user requirements.Acceptance Testing Acceptance testing is performed based on producing any types of inputs at that time t accepts those inputs & produces the exact and correct outcomes. I. E. , it can accept developer's inputs in order to produce best correct results. Stress Testing Stress testing is conducted based on producing the wrong inputs to the system at that time, the system is I. E. , here, developer is given fault inputs to his proposed system at that situation also output is produced exact & successive outcomes. In this project, we are performing the two testing. Those are ‘acceptance testing & stress testing.These testing are used to test this presence cloud project in order to provide best outcomes. . E. , provide best presence services through mobiles. 10. 2 -rest cases Test cases are constructed based on the inputs giving in order to get correct outputs. These practical outputs are comparing with the expected values or results. At that time, those two outputs are either matched or reach at least nearing to expected outputs. Test cases are dividing into two categories. Those are, Positive test cases Negative test cases These test cases are explained by using tables. In that each column specifies one some approaches.In first column we mention the test case description. In column 2, mention actual value which is produced by the system.For avoiding various existing problems in previous existing systems, here, we introduced or reposed the ‘Presence cloud' system. In order to avoid the almost all problems in existing systems. For providing best mobile presence services, here, using some effective modules. These modules are given full of support to avoid existing problems in order to provide best presence services. In future work, we have a chance to extend our proposed system more effectively. For achieving this, we are performed several operations. In proposed system (I. E. , presence cloud) should not address the presence server authentication problem.At that situation, there is a chance to hack he user's accounts by unauthorized peoples. I. E. , hackers or attackers, or malicious attackers. So, here, there is no privacy for the user accounts. And also another problem is occurred in presence cloud overlay module which is presented in presence cloud. That is, in that overlay, the direction between the each node to another node is unilateral. In future work, we are providing the security for authentication for the users. In order to protect the user accounts from the attackers or hackers. In future work, we provide bi-directions between each node for exchanging data between users.

Sustainable architecture for sustainable future

Sustainable Architecture for a Sustainable Future Our environment today suffers from many issues. The most important one from a constructor's point of view would be the resources depletion problem. Freshwater resources are declining, the soil is loosing its fertility, and there is a crucial shortage in basic minerals such as zinc, copper, and phosphorus. These deficiencies would definitely lead to a slowdown in construction growth. According to Reran Named (2012) construction is the less sustainable business in the world because it uses around 50% of all non- renewable resources (8).Therefore, in order to be able to keep growing in construction, architects and contractors must change their approach, which would mean that they have to adopt a more CEO-friendly vision in terms of architecture; â€Å"Green building†. The term is now frequently used by newspapers, online articles, or even on TV, but what does it really mean? In Building Green in Pennsylvania, a green building is d escribed as â€Å"one whose construction and lifetime of operation assure the healthiest possible environment while representing the most efficient and least disruptive use of land, water, energy and resources†(l).An example of this type of buildings would be The Change Initiative (TIC) in Dublin, a flagship store where one can shop for green materials. The building is platinum certified by LED, a non-profit organization dedicated to promote green buildings worldwide. TIC produces 40% of its own energy requirement, the water is reused, and almost all materials used inside are submitted for recycling. After having been exposed to all of the positive impacts of sustainable architecture, one must surely consider green building as the definite future of construction.The first and main reason for using a Green strategy in construction would be to rooter the environment. Buildings and the Environment: A Statistical Summary shows that, in 2005, 38. 9% of the energy in the US is cons umed by constructions, with residential buildings consuming more than the half of this percentage. The study also concludes that the electricity consumption of commercial and residential buildings in the states was 72% of its total electricity consumption in 2006. (2).This massive electricity consumption meaner more energy consumption, which leads to more emissions by fossil fuels which are known for causing acid rain, smog, and many other environmental issues. Green buildings address these countless problems by making use of daylight and solar power that help reduce electricity consumption. Another green building strategy is rainwater recycling which help conserve potable water and increase the amount of saved water. The construction business has its share in causing pollution, but climate change would be the last idea to occur to one's mind as being a problem caused by construction.Brown, M. A. , & Southward, F. (2006) point out that greenhouse gas (Sighs) emission is one of the p rimary causes of climate change, and one of the least-cost approaches to reduce it is energy-efficient instruction (1). Buildings are responsible for 43% of the CA emission, and for an average of 8% of other Eggs (4). A sustainable building would address these emissions by integrating some of the latest technologies; Green buildings use advanced techniques such as reflective roof products, low-E coating for windows, using materials from demolished buildings, and natural heating and air-conditioning, and Brown, M.A. , & Southward, F (2006) assert that these ecological strategies can reduce energy consumption and Sighs emissions by 30 to 40% (12). Another reason or benefit of building green is because sustainable constructions have a positive influence on humans' health. Pollution is one of the main causes of sicknesses and diseases, since sustainable architecture tends to avoid the use of polluting materials, it indirectly contributes in making the human health better. From a general approach, Sings, A. , Seal, M. , Grady, S. C. And Korma, S. (2010) present a survey in which they ask people about their health before and after moving to a green building. The preliminary studies based on the surveys conducted show that green buildings have eventually improved health and well-being (p. 6). In addition, Cats G. 2013) believes in The costs and financial benefits of green buildings that improving the quality of the environment in which a person uses information positively affects his health by lowering stress and therefore leads to longer lives.Sustainable constructions take into account the occupants' health and restrain their use of materials that can harm it in any way, while taking advantage of natural resources (6). Productivity is also a factor influenced by green buildings. In Effects of green buildings on employee health and productivity, Sings, A. , Seal, M. , Grady, S. C. , and Korma, S. 2010) confirm â€Å"The improvement in perceived productivity were fa irly substantial and could result in an additional 38. 98 work hours per year for each occupant of a green building†(6).Green thinking pushes architects to include more daylight in order to save electricity, and to use self-heating/cooling systems that would work on solar power. In his report The costs and financial benefits of green buildings, G. Cats (2013) explains:† Increases in tenant control over ventilation, temperature and lighting each provide measured benefits from 0. 5% up to 34%, with average measured workforce productivity gains of 7. % with lighting control, 1. 8% with ventilation control, and 1. 2% with thermal control. Additionally, significant measured improvements have been found with increased daylight. (6) According to these statements assessed by professionals, it is clear that green buildings affect productivity rates in a positive way by making workers more comfortable and therefore enhancing their creativity and inventiveness. G. Cats (2013) stres ses in The costs and financial benefits of green buildings on the importance of the quality of benefits that workers receive in their workplace, which will eventually attract the best employees. Environmentally friendly design seems perfect to some, but others may consider its flaws. The most common concern about green buildings is the lack of information about how much it costs.Due to the use of many unknown techniques and strategies that are unheard of to build green, a misconception made its way through the minds of many that sustainable buildings cost much more than traditional ones. Cats G. (2003) states in Green building costs and financial benefits that the average cost of a green building is lower than what people believe (8). Not only do green buildings cost less than expected, but they pay back for themselves ever the years. Cats G. (2013) discusses that the financial advantages of green buildings are more important than traditional ones'.The financial benefits of green bu ildings come from water saving and re-using, less need for energy, therefore less costs. These savings are over than 10 times the additional cost of these buildings (8). In addition, the property value increases due to the fact that green buildings need less maintenance and economies energy. From an economic point of view, sustainable constructions positively affect sales rates; A study accomplished by HEDGEHOGS MAHONEY GROUP has found that â€Å"Skylights were found to be positively and significantly correlated to higher sales.All other things being equal, an average non-skylight store in the chain would likely have 40% higher sales with the addition of skylights, with a probable range between 31% and 49%. â€Å"(as cited in Green building benefits (Para 12)) . Nature has always been the human race's mentor since the earliest of ages. Michael Pawl, a modern environmental architect, made an important point in a lecture he gave at TED in 2010:†life could learn to make things ND do things the way nature does, we could achieve factor 10, factor 100, maybe even factor 1,000 savings in resource and energy use†.The world has been surviving for over 4 billion years. In order for the humanity to do the same, it's up to the architects to take action and encourage this project that can save what's left of our polluted planet. It's about time to stop violating our planet that has suffered enough of human greed which has caused many tragedies such as deforestation, green fields and pure water sources pollution, rise of sea levels, and many more. It's about time to tart thinking about the new generations, by building them sustainable constructions that would improve the inside and outside environment.Besides reducing gas emissions, conserving water, and reducing waste, building Green has its economic benefits: Money wasted for producing energy and water would now be spared, not to mention the increase in the value of the building, the high productivity rates, and the sales improvement.

Devotion of Love

Love is unreasonable. It makes us suffer and leads us to unexpected decisions. Love gives us enough power to fight, making us powerless against our desire to produce an impression on others. Whether we love our parents or our friends, we nevertheless feel the need to prove the relevance of our feelings to others. James Joyce’s Araby and D. H. Lawrence’s The Rocking Horse Winner teach us to be more attentive to what we usually call love.The two stories shape the two different visions of love: while Joyce’s love borders on arrogance, Lawrence’s feelings border on insanity, both leading to spiritual frustration and physical self-destruction. Love is always surrounded by illusions. In both Araby and The Rocking Horse Winner, love is associated with frustration, which comes as a result of dreams which never come true. â€Å"Every morning I lay on the floor in the front parlour watching her door. The blind was pulled down to within an inch of the sash so that I could not be seen.When she came out on the doorstep my heart leaped† (Joyce). Really, is there anything better than seeing a wonderful girl across the street and dreaming about her beauty? These dreams however, are shaped in ways that do not provide the protagonist with a single chance to make them true. The situation is similar with Lawrence’s boy Paul, who vainly tries to protect his mother from financial problems. â€Å"He went off by himself, vaguely, in a childish way, seeking for the clue to ‘luck’.Absorbed, taking no heed of other people, he went about with a sort of stealth, seeking inwardly for luck. He wanted luck, he wanted it, he wanted it† (Lawrence). In his trying to find consolation in gambling, Paul looks very similar to Joyce’s character. In the bazaar or during a horse race, both position love as the object of trade, and the success of their spiritual strivings depends on their ability to earn or purchase a certain amount of material values. That these materialistic strivings are initially doomed to failure neither Joyce, nor Lawrence can conceal.They turn these material sensations into an effective literary instrument with the aim to prove and confirm the eternal truth: love cannot be bought; nor can it be sold. The tragic mistake which Joyce’s impersonal character and Lawrence’s boy Paul make on their way to love is replacing the value of true feelings with the value of money. Their failures are not in that they cannot earn or buy enough to satisfy the material needs of others. Their failure is in that they initially agree to play this material game and silently accept the rules set by others.Their love makes them blind, and they obviously overestimate their strengths, efforts, and abilities to realize their dreams and hidden desires. â€Å"Paul’s mother touched the whole five thousand. Then something very curious happened. The voices in the house suddenly went mad, like a choru s of frogs on a spring evening. There were certain new furnishings and Paul had a tutor† (Lawrence). Not the tutor and not the new furnishings, but the inner voice was telling Paul that something was wrong – the voice which Paul consciously refused to hear.The same unknown voice might have been telling Joyce’s character to keep from making an unnecessary purchase. There, in the middle of the bazaar, the young boy is gradually realizing that love does have its limits – the social and material limits, which society has imposed on him against his will. Joyce and Lawrence are similar in a sense that they re-evaluate simple human feelings through the prism of social complexities. The latter make love impossible and unachievable to those, who do not have financial capital.Both characters are the victims of their own feelings. Regardless whether these feelings border on arrogance or on material insanity, they inevitably lead to moral or physical self-destruction. Conclusion For years and centuries, love was the source of literary inspiration. In case of Joyce and Lawrence however, love has become the mirror of the major society’s flaws. Limited and decreased to an object of social trade, in both stories love appears as the instrument of one’s spiritual and physical self-destruction.Both stories position love as the object of gambling, and those who love do not have any other choice, but to accept the rules of this tragic materialistic game. The two stories form the two different pictures of one feeling and teach us a good lesson: when replaced with materialism and combined with arrogance or material insanity, our feelings turn us into the prisoners of our own unbelievably unrealistic desires; and how virtuous these desires may seem, they do not give us a single chance to be loved.

Critically appraise the value of the concept of 'inequality regimes' Essay

Critically appraise the value of the concept of 'inequality regimes' for understanding workplace inequalities - Essay Example They pathetically fail to understand the complex and intricate connectivity and linkages between the traditional and largely popular instruments of inequality that is gender, race and class (Ozbilgin ed. 2009). The notion of ‘inequality regimes’ exposes the intersectionality of the traditional modes and models of oppression resting on the foundations of gender, race and class (Acker 2006). The astuteness of this concept originates from its premise that the varied and isolated modes of oppression are in fact interrelated and connected, thereby perpetuating and propagating a system of oppression that escapes correction and rectification by virtue of its intricacy and cumbersomeness (Acker 2006). Once the co-relatedness of the individual and discrete forms of oppression and inequality is established and realized, it paves the way for identifying and isolating the barriers and impediments to the task of establishing equality at the workplace (Collins 2000). The limiting factor associated with the concept of inequality regimes is that it delves and elaborates on the inequalities rampant and practised at the workplace. According to Acker (2006), â€Å"inequality regimes are the interlocked practices and processes that result in continuing inequalities in all work organizations.† A more plausible line of argument would be that the realization and cognition of a situation of inequality is always associated with the complete life experience of women and coloured people (Acker 2000). The complete life experience includes both the professional and domestics life situations of the affected individuals and groups. However, pragmatically speaking, workplace represents the most appropriate venue for studying inequalities because not only a wide range of inequalities originate in organizations, but professional hubs also present a plausible and unique opportunity to trace the genesis and proliferation of inequalities in a

Tech Data Case Study Example | Topics and Well Written Essays - 2500 words

Tech Data - Case Study Example This report seeks to review a company by focusing on various aspects involved in the year 2002 is important in that make it rather easier to understand the running of the company both now and on earlier days. 1. Current Situation A. Current Performance 1. 5 percent drop in net sales to 50% from 2001 to the beginning of 2002 2. Approximately 8000 associates in the United States and Canada 3. 227 in share amounts around the year 2002. B. Strategic Posture 1. Mission â€Å"To be the IT distributor of choice for our customers and business partners, thus enabling our shareholders to prosper† (Jameson, 2011). 2. Objectives Strive to achieve the continued balance in sales and improve the quality of the services and the goods that it goes through To offer innovative technology in every mission that the company seeks to undertake and achieve the number one company in the segment while at it Provision of a safe and habitable working environment for the employees in an effort to increase their working morale eventually achieving higher success for the company The company aims at increasing the market share in Canada by having a return in sales of around 5%, assets in around 7% and 15% in Equity. Moreover, the company aims at increasing the market base in Canada to level with some states in the United States 3. ... Board of Directors 1. 21 members in the board with 4 of them being from outside. 2. Well suited and Older generation men in this section 3. Is it time to have a change in terms of the age? B. Top Management 1. Top managers from different parts of the world 2. Experienced and Outspoken members in the corporate field. 3. Takers of risk in the Organization 3. External Environment (EFAS Table) A. Natural Environment 1. Lack of rain affects the levels of the water in hydroelectric dams that produce electricity used to charge gadgets. 2. Radiation induced problems such as cancer increasing from the use of these gadgets (Karami, 2010) B. Societal Environment 1. Economic 1. Growing economy from urbanization 2. Technological 1. Increased levels of awareness among the people 2. Counterfeit forms of the products hitting the market 3. Political-Legal 1. High tariffs induced by the government 4. Socio-cultural 1. Ignorance is one part that affects the distribution of the products as some people t end to oppose change however important it may be. 2. Career mobility requirements make it rather difficult to have a stable work. 5. Task Environment 1. Very high competitive market provided the different companies that come with the jobs. 2. Globalization as the company spreads to other countries 3. Acquisitions and Mergers from the different types of changes the company makes during expansion. 4. High number of rivals in the market 5. Low purchase power due to widespread of technology products. 6. Few customers in their Canadian branches from ignorance 4. Internal Environment (IFAS Table) A. Corporate Structure 1. Both divisional and united structure where

Micro Assignment Example | Topics and Well Written Essays - 500 words

Micro - Assignment Example This will result in an outward shift of the PPF curve. 2) The reason why countries such as Costa Rica and Bangladesh are better placed to produce shirts and then export them to the United States is because of their competitive advantage, not an absolute advantage. Let’s use Vietnam as an example. The wages that have to be paid to Vietnamese workers are far less than those that would be expected by American workers. This means that it is better for America to import goods such as shirts from third-world countries because it can be produced far cheaper. Even with the added costs of transportation, this option is still better than America producing the goods domestically. So even though the United States has an absolute advantage in almost every good, it makes logical sense for them to outsource work that can be done cheaper somewhere else. 3) The reason why countries such as China and India use manual laborers is because it is cost effective to do this in those countries. Also, these countries may not have the same technological expertise to produce machines to do the work for them. Even if this is the case, the average wage is so low that it does not cost very much to pay for human workers. On the other hand, in the United States, the minimum wage is so great that is would be too expensive to have to pay individual laborers to perform the work. Also, the United States is a technologically advanced country and can thus produce street cleaning machines to do the work. The total cost of making and using these machines is probably less than what it would be to have to pay manual laborers; thus it makes sense to use heavy street cleaning machines. 4) The reason why there is so much opposition to international trade is that some people argue that it hurts the local economy because of the loss of jobs for home workers. While international trade can be a good thing for the

Testing in HR Recruiting Essay Example | Topics and Well Written Essays - 750 words

Testing in HR Recruiting - Essay Example In addition, the poorly carried out interview is detrimental to an organization future. It is in this regards that tests are mandatory during interviews to sieve out unwanted traits in organizations. Inappropriate hiring can be costly errors to rectify and as such, manager should concentrate on convincing hiring processes, which offer, return on investment. In a busy organization stress, tolerance tests are extremely imperative. This prevents the hiring of employees who cannot withstand pressure from both customers and managers. Subsequently, a satisfactory interview process through tests also enables identification of personal style of employees whereby only people with proficient personality traits get the chance (Dessler, 2011). This makes the interviewing process a critical area in human resource management where channeling of all resources is necessary. The future of any business organization depends on the nature of employees. Ambitious, dedicated and focused employees guarantee the success of an organization while lazy and less enthusiastic employees assure a fall in the operations of an organization. Psychometric tests during interview offer an evidence-based insight into behaviors of employees (Palmer & Varner, 2005). Nevertheless, straight, forwards, pertinent information gets concealed to the interviewing managers that are vital in the hiring process. In any event, that a psychometric test is not carried out before hiring managers will have problems coming up with non committed; at times arrogant employees who do not only make the business fail but also demoralize other employees. It is in this regards that clients with impressive results get retained in the hiring process (Hyder & LÃ ¶vblad, 2007). This improves greater self-awareness among management teams and employees. Â  

Teens and Drunk Driving Essay Example | Topics and Well Written Essays - 2000 words

Teens and Drunk Driving - Essay Example This research paper would be presenting those circumstances, the thought process of teenagers, the reaction of teenagers towards drinking, and the hazards of driving after drinking. The drunk driving by the teenagers is another topic under discussion by the school systems, parents, and media because it brings lots of dangers and hazards from both safety and health point of view. The arguments for this statement would be presented in the rest of the paper. Driving is a very responsible duty but driving while being intoxicated or drunk is highly regarded as irresponsible and risky for the drivers because it increase the risk of accidents, injuries and deaths every year around the globe. Drunk driving to the limit where driving capabilities become impaired with that of driving motor vehicle is highly prohibited legally in almost every country in the world. In fact, it is a crime in most countries around the world. In some countries, for example, Canada, the prohibited amount for driving starts from Blood Alcohol Content (BAC) 80mg/100ml of blood. People get drunk in parties and friends or family gatherings and drive recklessly which is dangerous not only for the driver, but the people sitting with in the vehicle and the other pedestrians (Mittelman and Inc NetLibrary 178). The issue of drinking by the teenagers is there sinc... Drinking - Forbidden Fruit for Teenagers The issue of drinking by the teenagers is there since centuries. It has been said that young adults used to drink buckets of ale in the Pre-Revolutionary America. At present, in the present United States, drinking publicly is prohibited for the young adults less than twenty-one years of age. This has created the image of liquor as forbidden fruit for the teenagers. The number of drunken teenagers is growing rapidly these days and it is considered very harmful for the young adults. The drinking habits of teenagers can start from occasionally at indoor family gathering (which is obviously comes under the restrict guidance of parents or guardians) and then can grab the habit of becoming habitual with friends and off campus whenever they get a chance. Although, the teenagers are not legally permitted to buy liquor from any authorized dealer or store, but they somehow find a way by bribing an adult friend who could easily buy all the required drinking materials for his young adult friends . The increasing number of drinking teenagers has increased the tension between the school systems and parents because they get highly tensed how to overcome this problem by convincing their kids not to drink liquor (Jacobs 13). The reason for extreme limit of drinking by the teenagers is because of the fact that they are not allowed to have it openly and is prohibited from their parents, guardians and school systems. This not only increased their urge to drink liquor more frequently, but they ought to take drinking as adventure while partying and having little friends' get together. The drinking slowly and gradually turns into habitual drinking which is very dangerous from the health

Disseminating Evidence Assignment Example | Topics and Well Written Essays - 500 words

Disseminating Evidence - Assignment Example The strategies that will be used to disseminate this evidence include reports, workshops, emails, newsletters, workshops, websites, conferences, and press release (Gerrish, & Lacey, 2006). Each of the methods of disseminating evidence is suitable to a certain group of stakeholders. For example, conferences, websites, and press releases are the best strategies of informing the community about the results of the project (Holland, & Rees, 2010). This is because these methods are affordable to the members of the society. The youth and those who are conversant with the internet will get information from the website of the organization while those who have televisions and radios will watch the press release statement on these media. The project managers will also organize workshops that will aim at informing the community about the results of the plan. These workshops will encourage the members of the society to take corrective measures to protect themselves against the obesity stigma (Krisberg, 2014). The internal staff members of the company who include the nurses, clinicians, and managers will be informed about the evidence of the project using emails, workshops, newsletters, and reports. The reports will be used mainly to inform the managers and other key stakeholders who are involved in the management of the organization. The reports will consist of the objectives of the plan, the strategies used, and the results obtained (Burns, & Grove, 2009). This will enable these leaders to take corrective measures in ensuring that their staff members and the community surrounding the company get the right information about how they may protect themselves from gaining overweight. The nurses and other staff members who help in providing services in the organization, on the other hand, will be informed about the results of the project through

Assignment for MSc in Innovation Management Essay

Assignment for MSc in Innovation Management - Essay Example Transformational change requires a shift in conduct that results in an organisation significantly different in structure, processes, culture, and strategy. Transitional change seeks to achieve a known desired state different from the existing one, examples of which are the basis of much organisational change literature (Kanter, 1983; Nadler and Tushman, 1989). TQM refers to a management process directed at establishing organised continuous development activities involving everyone in the organisation in a totally integrated effort towards improving performance at every level (Almaraz, 1994). It is a management philosophy and business strategy rooted in the works of Deming (1986), Ishikawa (1985), Juran (1988), and Crosby (1989). Hackman and Wageman (1995) lists TQM's four general principles: TQM focuses on work processes, explicit identification and measurement of internal and external customer requirements, analysis of variances, use of cross-functional teams, management by facts (data), learning and continuous improvement, and the use of process management heuristics. Through data collection, analysis, hypothesis formation and testing, process changes can be devised and introduced steadily and continuously to improve quality. Whilst radical change is episodic, emergent, second order, transitional or transformational, TQM is designed for continuous, planned, first order, and developmental change. Here lies a conceptual discrepancy that may lead us to conclude that having a TQM culture does not prepare a firm to manage the radical changes affecting it. TQM focuses on incremental changes to work processes designed for a given set of assumptions defined by customer needs, a legislative climate, and technology conditions. What happens if these assumptions undergo a radical change We review the literature on the issue and inquire if other change management tools may be more appropriate. Lewin (1951) conceptualised change as a three-stage process involving unfreezing (the existing organisational equilibrium), moving (to a new position), and refreezing (in a new equilibrium position). Schein (1987) elaborated that unfreezing involves disconfirmation of expectations, creation of guilt or anxiety, and provision of psychological safety that converts anxiety into motivation to change. Moving to a new position is achieved through cognitive restructuring, often by identifying with a new role model or mentor and scanning the environment for new information. Refreezing occurs when the new point of view is integrated into the total personality and concept of self and significant

Goldings modern fable Lord of the Flies Essay Example for Free

Goldings modern fable Lord of the Flies Essay What gave Golding the inspiration to write the great novel, Lord of the Flies? He wrote the Lord of the flies novel soon after the war, which was later published in 1954. So it was soon after the war when he wrote it. So was this where his inspiration came from for the novel. Did seeing children suffering give him ideas? Did the Hitler give him inspiration for jack and Churchill for Ralph? Did the war lead him to write the book at all? We dont know now, and probably never will do! But we can guess. We can try and work out what made him write this incredible tale of the children gone savages who fight for survival on the island. The children where being evacuated from the war when they crashed. Ralph was the first character to be introduced. He came out the story to be the strong one. The leader who only wanted the best to come of things and to end it all and get home, just like Winston Churchill wanted to win the war. Jack on the other side, turned out to be more evil, more sadistic and much more savage then Ralph. He was being compared to Hitler or Mussolini. The main evil powers in the Second World War. The conch represents the democracy in the play. It could well be related to the democracy between countries, the vote, the councils and the League of Nations. Golding could well of thought of a symbol that was needed to represent this on the island. The only thing stopping them from tearing each other imp from limp. Just like the rest of the world in the war. The conch was there for peace on the island, and the councils were there to stop the world from destroying one another completely. The fire could well represent a piece of the war of mass destruction. The blitz, for example. It destroyed half of London, like the fire destroyed half the island. Londoners were getting scared the war would never end, after something so bad happened. Golding incorporated this by using it like the boys on the island, seeing this destruction made them realise, this may never end, and they may all die soon. Once they had been there a little while. They began to turn into savages. Ralph knew this wasnt going to end soon. They knew things were going to happen, friends and enemies would be made and it would be along time till it ends. This was the case of the war. Hitler and Churchill knew it was a long-term war and they could be there for years. Golding probably noticed during the war, that people tried to be brave. But beneath the skin, they are truly scared. The people who went off to war, had to be brave, to show those they are confident, that they want to win, to set an example for the people at home and the children. Golding sees this, and puts this into his characters. Everyone on the island was scared, Especially the littluns. Ralph and Jack have to be strong. They are scared, but need to put on a brave face for the sake of everyone. People will breakdown without stronger people to support them like Ralph and jack and the bigguns. Golding has again, related his characters to the human beings that took part in the war. He has compared them, and they basically have the same feelings, just shown in different ways and surroundings. Golding also relates the ending to the war. How d-day is the same as the last bit of the Book. However, Ralph was now related to Hitler and Jack, Churchill. This is because, Jack is winning, and he almost has Ralph, almost has him stuck and almost has the end of Ralph. He has him cornered, when it ends. Just before Ralph is about to be killed it all over. The ordeal they have gone through has ended in 5 minutes. Just like, the last day of the war, When Germany is close to loosing, they surrender, and its all over. I think the early 20th century was a good source for Goldings book, Lord of the Flies. The war was the main thing to happen in the years of Golding writing the book. He saw things first hand and wrote down this in a story, which he changed to make a story, but used the same roots as the war stories. Golding book was a fabulous story of boys, who are stranded, but he hides the fact hat its related to the war well. You dont really notice it, but looking beneath the skin of the book, you actually realise the strong resemblance it has with the war.

Aspects of schooling Essay Example for Free

Aspects of schooling Essay Society is regularly called upon to make ethical judgments related to all aspects of schooling. These considerations of right and wrong are made when creating the school curriculum, practicing teaching and learning methods, and budget issues. Education is a vital part of society in which everyone plays a role. It is not only the role of parents and teachers to support a child’s education, but also the role of the whole society to provide a structure of living that supports what is being taught. The purpose of education is to provide a way for others to learn. However, the motive of learning can vary. Some people may learn out of pure interest, whereas others may learn to be able to function in society by getting a job. Education can occur in any environment where there is a will to learn. Furthermore, learning is not dependent on a teacher or any institute but can also occur as self-learning. The best teaching methods are always those that are chosen by the student, not the teacher. Many students prefer learning methods in which they can apply their knowledge practically. Students learn effectively through hands-on experience. Apart from this, any exposure that can be provided to students of their area of study also helps the student learn their role and their future job within the society. Such exposure can be provided through field trips or inviting professionals related to the students’ field of study to address the students. Support can also be provided to studen ts through alumni groups and career counselors. In this way, the purpose of education and method of education depends largely on the learner or student, not the teacher or institute. There are two main roles that schools play. The first role is towards their students. This is the relationship that the school maintains with its students. The other role is towards society. This includes the school’s participation in public activities such as fund-raising, organizing public events, or participation in any public demonstrations. The role of schools towards society also includes how schools prepare their students to be better members of the society. We must realize here that the latter role of schools, namely that of allowing its students to be better members of society, is not the sole responsibility of the schools. It is true that we usually look upon the teacher and other school officials as the educational leader, role model, and decision-maker towards a child’s education. This is an unfortunate fact because teachers can never teach everything to students. Unfortunately, parents often use educational institutes as a way of neglecting their child. Many parents may show love and support for their child by admitting them to an expensive school. However, this has a negative effect when parents think that they can pay others to keep their child happy and educate them properly. Parents and society as a whole must take responsibility by helping students towards being better human beings. Communication and the ability to speak freely are also involved in this area. Teachers, parents and students must be willing to communicate with each other and discuss ways to improve the level of education. The learning community is not just restricted to students, teachers, and school authorities. The student must never feel intimidated of approaching others and speaking freely, whether it is to a teacher, parent, or anyone else they may encounter in their everyday life. The school curriculum should firstly include that material which will be most useful to the student. If the curriculum deviates from what the student wants to learn then the student will quickly lose interest. In general education, the curriculum should be as vast as possible to allow students to learn about different subjects. In contrast, any curriculum of a specific subject or catering to a specific profession such as art, science or business should be more focused and practical in terms of helping the student later in their career. However, all curricula should also provide a basic level of education such as English and other life skills subjects that will help the student function more effectively within society. Learning should occur in an environment that is healthy not just physically but also mentally and socially. Physical conditions do play a role towards how well the students learn. When teaching a large group of students the room must be well ventilated and be large enough to accommodate the students comfortably. These types of situations normally arise during school lectures or assemblies. However, it is absolutely crucial that every student also receives some individual attention. This can be done either by making the classes smaller so there are less students per teacher or arranging a schedule in which each student is allowed to have individual meetings with the teacher. It is the purpose of teachers and institutes to teach relevant material effectively. Everyone learns differently for different reasons. To teach successfully, teachers must first learn about their students. They must assess what interests their student, why the student is attending their class, and how they can help the student learn. Teachers must act as tools of education and be approachable. References: Ballantine, Jeanne H. (1989). Schools And Society. Mountain View, CA: Mayfield Karabel, Jerome and A.H. Halsey. (1977). Power And Ideology In Education. New York, NY: Oxford University Press Lazerson, Marvin. (1987). American Education In The Twentieth Century. New York, NY: Teachers College Press Levine, David A. (2002). Building Classroom Communities: Strategies For Developing A Culture Of Caring. Bloomington, IN: Solution Tree Mayer, Susan E and Paul E. Peterson. (1999). Earning And Learning: How Schools Matter. Washington, D.C.: Brookings Institution Press Mendler, Allen N. (2000). Motivating Students Who Dont Care: Successful Techniques For Educators. Bloomington, IN: Solution Tree

Mini Cooper: Expansion and Launch in India

Mini Cooper: Expansion and Launch in India THE PRODUCT: MINI COOPER IN INDIA INTRODUCTION: The Mini Cooper is a small car that was produced by the British Motor Corporation and its successors from 1959 until 2000. The original is considered an icon of the 1960s, and its space-saving front-wheel-drive layout that allowed 80% of the area of the cars floor pan to be used for passengers and luggage influenced a generation of car-makers. In 1999 the Mini was voted the second most influential car of the 20th Century, behind the Ford Model T[i]. This distinctive two-door car was designed for BMC by Sir Alec Issigonis. It was manufactured at the Long bridge and Cowley plants in England. The Mini Mark I had three major UK updates: the Mark II, the Clubman and the Mark III.The Mini Cooper is a sports car that was successful as rally cars, winning the Monte Carlo Rally four times from 1964 through to 1967. Initially Minis were marketed under the Austin and Morris names, as the Austin Seven and Morris Mini Minor, until Mini became a marquee in its own right in 1969. The Mini Cooper was again marketed under the Austin name in the 1980s. AWARDS AND POPULARITY: The Mini has won many awards over the years, perhaps the most notable includes: Car of the Century, Number One Classic Car of All Time and European Car of the Century. The Mini managed second place behind the Model T Ford for Global Car of the Century in that same poll. In the end 5.3 million Minis were sold, making it by far the most popular British car ever made. Thousands of these are still on the road, with the remaining pre-1980s versions being firmly established as collectors items. At its peak, the Mini was a strong seller in most of the countries where it was sold, with the United Kingdom inevitably receiving the highest volumes. It was a huge seller in the mini-car market. It was 16 years before the Mini received a serious threat to its sales success. INFORMATION ABOUT THE PRODUCTS: MINI HATCH: The new Mini First will be Minis most attractively-priced model on sale in India. Starting at just Rs.8, 76,000 OTR, and the Mini First offers customers the opportunity to get behind the wheel of a unique small premium car at an unbeatable price. Available only in Hatch form, the Mini First features the 1.4-litre petrol engine currently found in the Mini One, but with a power output of 75 hp. The frugal engine is mated to a six-speed manual gearbox as standard and great go-kart handling is ensured by the trademark sophisticated chassis of all Minis. A multi-link rear axle and independent front and rear suspension systems combine with Dynamic Stability Control to put a smile on the drivers face every time they get behind the wheel. SEGMENTING, TARGETING AND POSITIONING SEGMENTATION: refers to a marketing technique that targets a group of customers with specific characteristics. In the process of launching mini cooper in India the upper class people in the country are considered under segmentation. TARGETING: refers to the selection of a particular market towards which all marketing effort is directed. The targeted market for the mini cooper will be the young girls and the ladies sector in the country. POSITIONING: refers to the efforts of influencing a consumers perception of a brand or product relative to the perception of the competing brands or products. Its basic objective is to occupy a clear, advantageous and unique position in the minds of the consumers. With the help of newspapers, internet and hoardings the positioning will take place in the minds of consumers about the product. THE CONSUMERS: An individual who buys products or services for personal use and not for manufacture or resale. A consumer is someone who can make the decision whether or not to purchase an item at the store, and someone who can be influenced by marketing and advertisements. An official definition of consumer behaviour is The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. Mini Cooper in India will be mostly preferred by the upper class people of the society. This is because of the cost of the product. As the cost is higher people would prefer to buy a bigger and luxury car instead of a small and sporty car. Those people who are more interested and knowledgeable in brands and values would be influenced to buy a Mini cooper in India. Mini cooper is recognized as a girly car all over the world. Mini cooper is a car of status and pride. The type of consumers who prefer a Mini cooper will be a consumer of status and pride. It a sporty car as well as a statement symbol of status. Consumers do not make their decision in a vacuum. Consumer purchases are influenced by four factors. They are as follows Cultural factors Social factors Personal factors Psychological factors. CULTURAL FACTORS: Culture is the part of the external influences that impact the consumer. That is, culture represents influences that are imposed on the consumer by other individuals. The definition of culture is That complex whole which includes knowledge, belief, art, morals, custom, and any other capabilities and habits acquired by man person as a member of society Culture plays an important role in the buying behaviour of the consumers. As India s rich in culture and tradition, this factor acts as a major role in launching of Mini Cooper in India. As the product Mini Cooper is focused on the young girls and ladies of the society, their decisions are based on the family situations. Some women are not able to decide on their own products and services in India. They have to be depended on their family and society. SOCIAL FACTORS: A consumer may interact with several consumers before buying a product. They may be different type of groups like membership group and reference groups. Family decisions are also very important in choosing a product. Roles and status also play an important role in influencing the buying behaviour of a consumer. As Mini Cooper is the symbol of status and pride the consumers can show their ostentatious behaviour. Those are people who are concerned about image. PERSONAL FACTORS: Personal factors are based on economic situation like his income, occupation, personality and self confidence and age and family life cycle stages. In purchasing a Mini Cooper in India a consumer has to take into consideration his level of income as the price of the product is high. He also has to consider his age and economic situation in the society. The major part in the personal factor is a person should have a high level of personality and self confidence to buy a product. Psychological factors like motivating consumers are mainly done by advertisements, road shows and other motivating factors. Attitudes and beliefs are very important in the process of launching a product. The Consumers have to be given more knowledge about the products. The Mini Cooper will affect the psychological factors of the customers when they see the advertisements. DECISION MAKING PROCESS: The act of making up your mind about something, or a position or opinion or judgment reached after consideration is called as decision making. It is the process of selecting a logical choice from among the available options. When trying to make a good decision, a person must weight the positives and negatives of each option, and consider all the alternatives. For effective decision making, a person must be able to forecast the outcome of each option as well, and based on all these items, determine which option is the best for that particular situation. The below diagram shows the process of decision making, and also will explain about how the decision making process affects the customers of Mini Cooper. In this model, the consumer passes through five stages: problem recognition, information search, evaluation and selection of alternatives, decision implementation, and post-purchase evaluation. Problem recognition or need recognition: In the problem recognition stage, the consumers buying process begins when the buyer recognizes the problem or need. When a consumer of an upper class society is in need of a car he recognizes the problems and the need of it. This is the first stage of decision making process. When the consumers find the difference between the actual state and the desired state, a problem is recognized. In other words a need is recognized to solve the problem. Information search: When the consumers discover the problem they are likely to search for information. In this case the consumers who recognized the need for a car would search for more information about the different type of cars and they would be more attentive to car advertisements, cars purchased by their friends or relatives, and peer conversation about cars. Or they may be more actively seeking information by visiting car showrooms, talking to friends and reading car magazines etc. Through gathering information, the consumer learns more about some brands that compete in the market and their features and characteristics. After the search of information the consumers go to the next stage of decision making process. Evaluation and search of alternatives: Under this stage a consumers try to solve the problem and ultimately satisfying their needs. In other words, the consumers will look for problem-solving benefits from the product. The consumer, then, looks for products with a certain set of attributes that deliver the benefits. Thus, the consumer sees each product as a bundle of attributes with different levels of ability of delivering the problem solving benefits to satisfy their need. The distinctions among the need, benefits, and attributes are very important. In this case a person who wants to purchase a car will evaluate and search of alternatives to satisfy his needs. Decision implementation: To actually implement the purchase decision, however, a consumer needs to select both specific items that are brands and specific outlets that is where to buy to resolve the problems. In many situations, consumers engage in a simultaneous selection process of stores and brands. In the case of purchasing car a consumer will search a brand and in that brand they will search for different varieties in the showroom. It is also possible, that the consumer decides where to buy and then chooses one or two brands the showroom carries. Once the brand and outlet have been decided, the consumer moves on to the transaction. Post purchase evaluation: The final stage in decision making process is post purchase evaluation. It is common for consumers to experience concerns after making a purchase decision. This arises from a concept that is known as cognitive dissonance. The consumer having bought a product may feel that an alternative would have been preferable. In these circumstances a consumer will not re-purchase immediately but is likely to switch brands next time. Post-purchase evaluation processes are directly influenced by the type of preceding decision-making process. Directly relevant here is the level of purchase involvement of the consumer. Purchase involvement is often referred to as the level of concern for or interest in the purchase situation and how extensively the consumer searches information in making a purchase decision. These are the different stages of decision making process. With these levels a consumer decides when, where, why and how they buy the product. Mini Cooper is to be launched in India in two major cities of Mumbai and Delhi. Showrooms will be opened in these cities and customers can buy Mini from the showrooms. Perceived risk: Perceived risk refers to a functional or a psychological risk a consumer feels he/she is taking when purchasing a product. Negative or unexpected consequences a consumer fears may occur as a result of making the wrong purchase decision. A high-priced, complex, durable good like an automobile has a higher perceived risk than a low-priced, consumable commodity like hand soap. The greater the perceived risk, the more likely it is that the consumer will seek information about the product and the recommendations and experiences of peers before Buying. Educated, self-confident, affluent consumers are less likely than others to perceive risk. In a situation with high perceived risk, the consumer is more likely to purchase the same brand repeatedly or to purchase a leading brand or one with performance guarantees and warranties. New products or brands will be avoided. 4.0 LAUNCHING THE PRODUCT The primary goal of marketing communications is to build awareness of the business, its products, and its position through customer-facing materials such as brochures, press releases, internet, media, billboards, and road shows. Planning an integrated and consistent cross-team approach to these activities, one that reinforces a companys message with target audiences and motivates customers to buy is very important in launching a product. Mini Cooper is being launched in Mumbai and Delhi by positioning through customer facing materials like brochures, press release, web sites, media and road shows etc. Advertising is a form of communication used to influence individuals to purchase products or services or support political candidates or ideas. Frequently it communicates a message that includes the name of the product or service and how that product or service could potentially benefit the consumer. Advertising often attempts to persuade potential customers to purchase or to consume a particular brand of product or service. Modern advertising developed with the rise of mass production in the late 19th and early 20th centuries. The major part in launching of a product is opening of showrooms. Showrooms of Mini Cooper will be more attractive and impressive for the customers. A showroom is an area where merchandise such as car can be displayed. It can also be defined as a room in a business set aside for the display of th e companys products. The three models of Mini Coopers in different colors will be displayed in the showroom. Customers can visit the showroom and book their minis hassle free without any problems. Customers are also offered with test drives if required. This will help the customers to understand practically about Mini and will also be helpful for them to buy the car with a clear mind as a result they will be happy to purchase the car without having any perceived risks in mind. Showrooms will be opened at the commercial area of the cities so that it will be easy for the customers. BROCHURES: A small booklet or pamphlet containing promotional material or product information is known as a brochure. Its a type of folding leaflet, literary advertisement. A brochure advertises about the location, products and services. They are actually in attractive slogans and eye-catching designs. Direct mails and trade shows are common ways to distribute brochures to introduce a product or service. The two most common types of brochures styles are single sheet or folded booklet leaflet form. Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded. In launching the Mini in the market, brochures are being used as one of the customer facing materials or advertisements. With the help of brochures, the people will come to know about the product and will take an initiative to visit the showroom and to check with the websites. The brochures will be made of high quality and will be printed in attractive colors and impressive slogans will be given. Free test drives will be added in the brochures to attract the customers. The address of the showroom and a map will be printed in the brochures for the customers. These brochures will be supplied to the public in the commercial areas and city centre. PRESS RELEASE: A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know about the launching of product and services is known as press release. A press release is a written or recorded communication directed at members of the news media for the purpose of announcing something claimed as having news value. Typically, they are mailed, faxed, or e-mailed to assignment editors at newspapers, magazines, radio stations, television stations, and television networks. Commercial press-release distribution services are also used to distribute them. A press release will be taking place one the showrooms are opened. Only the basic informations will be relieved to the public. In the press Release, the description of the product and services will be described to the public. The location of the showroom will also be relieved. INTERNET advertising is rapidly growing and is said to be the fastest growing sector within the advertising industry. The Internet has brought media to a global audience. Internet advertising ties together creative and technical aspects of the Internet, including: design, development and sales. Internet advertising is relatively inexpensive when compared to the ratio of cost against the reach of the target audience. Companies can reach a wide audience with the help of internet advertising. The nature of the medium allows consumers to research and purchase products and services at their own convenience. Therefore, businesses have the advantage of appealing to consumers in a medium that can bring results quickly. A website is introduced in the name of Mini Cooper. All the informations regarding the product is included in the website. The different models and the colors will be shown attractively to grab the attention of the customers. The customers will be given an option to book their car online through the website. The customers can also book for the test drives online. MEDIA: Ever since mass media became mass media, companies have naturally used this means of communications to let a large number of people know about their products. Two types of media advertisements are as follows: published media and visual or aural media. Newspaper, magazines and internet comes under published media and television and radio comes under visual or aural media. Advertisements in famous newspapers and magazines will be given for the Mini Cooper. Attractive slogans like MINI HITS INDIAN ROADS will be given on magazines and newspapers with colourful pictures of Mini Cooper. Advertisements in televisions will become livelier with the presence of celebrities with the Mini Cooper. Radio advertisements will also be given. Media will cover the major part of advertisement compared to the other types. BILLBOARDS: are large outdoor advertising structures. A billboard presents large advertisements to passing pedestrians and drivers. It is highly visible in the top designated market areas. Billboard advertisements are designed to catch a persons attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color. Attractive billboards with impressive colors and slogans will be placed at many places in the city. These will help the consumers to be aware of the car. The billboards will be very simple and clear for the public. The cars will be printed on the billboards. Billboards are very useful for the public to know about the launching of the product. ROAD SHOWS: are kinds of advertisement of the product. Basically a road show is nothing but a show of cars on the road in the public. These road shows will be attractive to customers as they see them on the road. Some number of Minis will be driven on the road in the city so that people become familiarized with the product launch. And they will also be parked alongside the road as a road show. Different colors of Mini Cooper will also be on the road show. Discounts and offers will be given to the customers on the early stage for the development of product in the market. It is very important because customers are more attracted towards discount and offers. Surprise gifts will be given to the first fifty customers who book Mini Cooper. The customers will be provided with the facility of Mini Cooper service stations in Mumbai and Delhi. First two services will be free of cost for the car. Cars will be picked and dropped at the customers place for service and it will also be free of charge. Accessories like seat covers, alloy wheels, music player etc will be available at the showroom. Customers can buy them at lesser prices. CONCLUSION: Thus the launching of Mini Cooper will be done effectively and efficiently. Customer satisfaction is more important for a sound business. We will promise to give our best to our customers to satisfy them. Mini Cooper will maintain its level of brand and will become a great success in India. With its great success Mini Cooper will be launched in more cities with more models in India. REFERENCE How the MINI Cooper Works, by Jonathan Strickland, http://auto.howstuffworks.com/mini-cooper.htm, retrieved 2009-12-12